Services
What I Do
Design
Designing the website in accordance to the brand identity, creating logos and other visual symbols used for the recognition of the brand.
Consulting
Identifying the most effective ways of advertising, developing customized digital marketing strategies, suggest improvements to existing strategies, and identifying opportunities to increase customer engagement.
Sales
Developing sales techniques and improving existing ones in order to maximize profits and minimise expenses.
Influencer marketing
Developing content (content planning, video and photo editing, copywriting, photography and video shooting) to correspond with the brand’s brief in order to achieve the desired KPIs.
Media Planning
Strategy and budget planning, either for monthly campaigns, or for specific campaigns in order to set up and track key performance indicators (KPIs), to optimize activities and monitor objectives.
Social media content
Developing promotional materials and graphics for social media platforms, in accordance with the brand identity, as well as posting. Developing the content includes video and photo editing, copywriting, creation of a monthly creative calendar, photography and video shooting.
Paid Search
Implementation and optimization of campaigns (either for monthly content, or for specific campaigns), including pay per click campaigns, in TikTok , Facebook, Instagram, Google, Reddit and LinkedIn.
E-mail Marketing
Developing materials and graphics for newsletter content, including copywriting, panning the content, photo and video editing, photography and video shooting.
Research
Keyword research and developing related ad content for pay per click campaigns, trend researches in accordance with the brand’s industry and opportunities, competition research for the brand.
My recent works
My Portfolio
My Resume
2013 - 2023
Education
BA Hons Branding, Advertising and PR
Middlesex University London (2020 - 2023)This three-year degree program covers a wide range of subjects, including brand strategy, creative advertising, public relations, consumer behavior, digital marketing, media planning, and ethical considerations in the industry.
Social Sciences
Callatis Mangalia Theoretical High School (2013 - 2017)The program was designed to provide students with a comprehensive understanding of various disciplines within the social sciences, including history, geography, economics, political science, and sociology.
Technical Skills
- CUSTOMER SERVICE
- EMAIL MARKETING
- WEBSITE DESIGN AND MANAGEMENT
- VIDEO AND PHOTO EDITING
- VIDEO AND PHOTO EDITING
- COPY WRITING
- VIDEO SHOOTING
- FACEBOOK & INSTAGRAM ADS
- GOOGLE ADWORDS
- TIKTOK ADS
- REDDIT ADS
- GOOGLE ANALYTICS
- MAILCHIMP
- SHOPIFY
- WORDPRESS
- PREMIER PRO
- PHOTOSHOP
Additional Skills
- CAMPAIGN PLANNING
- PROGRAMMING SOCIAL MEDIA CONTENT
- CAMPAIGN IMPLEMENTATION
- MEDIA PLANNING
- SALES
- PR
- CONTENT ANALYSES
- CONSULTING
- KEYWORD RESEARCH
- TREND RESEARCH
- COMPETITION RESEARCH
- COMMUNITY MANAGEMENT
- REPORTING & INSIGHTS
2017 - Present
Experience
Marketing Manager
Dr. Ducu Clinics - (2020 - Present)
UK
- Content creation (conversational calendar, post planning, video and photo editing, copywriting, implementation);
- Design (website design concept, logo design, branding);
- Press release (writing and publishing); Sales (set up sales plans, maintaining customer relation, community management);
- Planning (strategy and budget planning, tracking key performance indicators).
Content Creator
AMTEvents (2020 - 2022)
UK
- Content creation (creation, shooting, editing of video and photo content for online social media campaigns).
Content Creator
Iuliana Doroftei - (2017 - Present)
UK
- Planning (Instagram feed plan with concept and design ideas);
- Content creation (video and photo editing, copy-writing, video shooting, mood-board creation);
- Branded content creation (collaboration with brands, marketing teams, PR and social media teams to generate content for campaigns).
Contestant
Bravo ai Stil - (2017 - 2018)
Romania
- Styling (I was responsible for designing my own outfits on a tight budget); Entertainment (I was responsible to state my opinions and explain my fashion choices and critic the style choices my colleagues made);
- Directing (I was responsible of a weekly performance during the competition, which included dancing, decorations, styling and acting).
Expertise
- COPYWRITING
- VISUAL STORYTELLING
- ROI CALCULATIONS
- PRODUCT DEVELOPMENT
- BRANDING
- MARKETING STRATEGY
- SEO
- SOCIAL MEDIA MARKETING
What Clients Say
Testimonial
AMTEvents
Anna-Marie Trzebinski
AMTEvents founderContent Creation
November 2022Iuliana became the group representative for our film briefs and attended meetings with myself, founder of AMTEvents, for film feedback as it was a large group of people to organise as a whole, taking on a large responsibility for the group. Iuliana took on board feedback and comments made by myself and was always a pleasure to deal with professionally. She communicated the feedback to the team for amends as well as noting down her own edits and making amends, and so played a vital and heavy role for the team. Iuliana was the most prominent team member that I worked with, and she met with me regularly as organised to update and review the drafted films. I think great progress was made in the learning process in how to work with an outside source/ client and what it is to understand the tone and voice of a brand. Iuliana was very accommodating and easy to deal with, and I would be very happy to work with her within a professional capacity in the future.
Dr Ducu London Clinic
Ducu Botoaca
CEOMarketing Manager
February, 2022Iuliana has been an amazing digital marketer for our business. Her social media content skills are exceptional, and she has been able to develop promotional materials and graphics for our social media platforms that perfectly reflect our brand identity. Her paid search skills are also top-notch, and she has been able to implement and optimize campaigns that have yielded great results. We highly recommend Iuliana to anyone looking for a talented digital marketer.
Popular Clients
Awesome Clients
Contact
Get in touch now
Iuliana Doroftei
Digital MarketerI am available for freelance work. Connect with me via email or call.
Phone: +44 75542 42065 Email: iulianadorofteiofficial@yahoo.com